What I admire most is the start-up feel that the studio has. Throughout my careers (both in marketing and teaching yoga), I've associated myself with companies that are young, fresh-faced and on the rise.
I began my career in marketing at a small, four-year old email marketing firm called Eclipse Direct Marketing. After Eclipse, I joined Facebook, then just four years old as well. I spent six wonderful and challenging years at Facebook as a member of the Global Marketing Solutions team.
In my last year at Facebook, I began teaching yoga. Two of the three studios I joined were brand new at the time: Jivamukti Jersey City (est. Feb 2014) and Brahman Yoga (est. May 2014). I also began teaching with a brand new company called Yoga Means Business, a startup founded in 2013 by two dear friends and teachers. The company brings yoga and meditation classes into corporate environments.
There's something fascinating to me about encouraging something to rise from the ground up. On a very practical level, this is what we do in the yoga practice; through asana, meditation and pranayama, we encourage energy to move up through the body. The practices of yoga are thousands of years old, so it's an enjoyable challenge to find ways to integrate them into modern life. These efforts may manifest as a new studio in a community that hasn't had much exposure to yoga, or by introducing yoga and meditation practices in untraditional settings. I find inspiration in the courageous and holy examples set by teachers like Paramahansa Yogananda, who helped introduced western society to the teachings of yoga, as well as HDG A.C. Bhaktivedanta Swami Prabhupada, who founded the International Society for Krishna Consciousness (ISKCON).
I encourage students and teachers to support new studios. Take classes. If you like what you experience, tell your friends. Give us feedback. These efforts are much appreciated and rarely wasted.